1) To observe strictly the confidence of every client at all times.

2) To observe at all times the basic rights of clients as consumers.

3) To render good service at all times and make fair charges in respect of services rendered and for merchandise supplied.

4) To ensure that advertising and marketing is always in good taste. No sensational, offensive or misleading advertising or marketing is permitted.

5) To provide clients with full and fair information about services. To have readily available price lists covering The Simple Funeral Service and all other constituent parts of both professional services and funeral merchandise.

6) To display the price lists detailed in (5) above in the public area of all funeral premises.

7) To give a written estimate of charges and disbursements to be paid on a client's behalf, together with a written confirmation of funeral arrangements. No contractual agreement is entered into until these documents are accepted by the client.

8) To provide the client with an itemised account in a form readily comparable with the estimate.

9) To refrain from soliciting funeral orders, or offering, or giving any reward for recommendation to persons or organisations such as Health Service establishments, Nursing Homes, Coroners' Offices, etc.

10) To display to the general public the logos of the NAFD and the Funeral Arbitration Scheme, and to have copies of the Code of Practice and Funeral Arbitration Scheme leaflets on displ

11) To co-operate at all times with Trading Standards Offices, Citizens Advice Bureaux, consumer support groups and any other organisation representing clients in the resolution of complaints or disputes.

12) To partake in, and abide by, the decision of the conciliation, independent arbitration and Disciplinary Committee procedures of the Association in the resolution of any complaints or disputes between client and funeral director.

a) The funeral director's professional services

b) Attendance to the necessary arrangements

c) Provision of the necessary staff

d) Provision of a simple coffin suitable for cremation or burial

e) Transfer of the deceased from the place of death to the funeral home within normal working hours (Mon - Fri 9:00 am - 5:00 pm) and within a radius of 5 miles of the funeral home

f) Care of the deceased for up to 14 days prior to the funeral

g) Provision of a hearse for transportation of the deceased directly to a crematorium or cemetery within a radius of 5 miles of the funeral home

h) The following services and items are specifically excluded from the Simple Funeral Service: embalming; viewing of the deceased; provision of a limousine; any fees of disbursements payable on the client's behalf.